How to Avoid the Biggest Mistake You Can Make in Marketing

David Scher of family-owned Auto Supply Company (ASC) in Los Angeles had been having trouble with his marketing since 2007. Not only were statistics down in all 4 stores, his entire industry was in a serious decline. Mailers and promotional pieces which had done well no longer worked at all.

He turned things around for his business and maybe you can, too.

How Did He Beat It?

David attended the Marketing Strategies that Work Seminar presented by Creative Business Strategies (CBS) at the Bell Gardens Chamber of Commerce and left with a positive point of view and techniques he felt would work.

David realized that there was a vital missing factor. His failing marketing proved that despite his many years in the business, he didn’t really know what his customers wanted or thought! Operating on assumptions instead of facts had wasted a lot of money, something he could no longer afford to do.

How do you find out what your customers want? Ask them, of course!

It sounds so simple, but David discovered that a lot of skill is needed to interview the public, do quality surveys and obtain useful answers – not just a “yes” or “no”…or a “no answer” which is what his staff came up with in their initial attempts at surveying.

CBS researched to find out all about the company, the competition, demographics of the customers and area, etc. Then we sent in one of our highly-skilled survey teams, fully trained in communication skills as well as bi-lingual, and we conducted a series of surveys on his public. We studied several potential avenues of promotion, advertising, public relations and Internet marketing. After the tabulation and analysis, the results showed exactly what this target market or “public” wanted.

Talk About a Surprise!

Surveys revealed that only about 10% of his customers liked the name he had been using for his stores in all his marketing and even the signs that hung on each store! Almost everyone preferred “Auto Supply Company” to “ASC”. So his logo, promo and signage had been going in a completely wrong direction!

Based on this discovery, CBS had several new logos created for Auto Supply Company and surveyed those to find the one his customers like best that really represented to them what they like best about the company.

He then started changing his promotion. Lynda Hubbard, CBS VP Marketing, wrote several marketing pieces for him, and his sales promptly increased and have continued to increase ever since. He is now a happy camper. Working with CBS he got surveys done on his customers and he found out the things he needed to know.

When asked what he learned from this process, David enthusiastically replies “Survey, Survey, Survey!”. To hear his full testimonial (approx. 2 minutes), go to YouTube under Creative Business Strategies.

Can You Afford NOT to Improve Your Marketing – for Free?

Using the most cutting-edge marketing technology, CBS first analyzes what is going on in your marketing with a 36-point questionnaire. This in-depth Marketing Analysis is being offered at no-charge for the first 10 business owners requesting it.

As in David Scher’s case, the Marketing Analysis may show a need for in-depth surveys to ASK the people you want to buy your products or services what they think and want. It is easy for our experts to discover the trouble areas in marketing and then create a plan to handle it if we have accurate, precise information – straight from the horse’s mouth, so to speak. And we have a low-cost special on our famed Marketing Booster for which you may qualify.

The technology we use helps us discover what your customers want, need and would demand (or value). Our unique approach also elicits their emotional responses and how they think. It is this technology and our precise tabulation and analysis that sets CBS apart. From accurate information we can create an accurate marketing strategy and campaign. And that adds up to profits for our clients!

CALL 818-952-8881 NOW (or email us) and get your Free Marketing Analysis today!