Do You Google?
Marketing on the web is the rising star. Although I have a strong traditional marketing background, I was also President of a Top-50 website. So let’s hit some key online basics.
Search engines are the most common way to drive people to your website and Google is the 800 lb. gorilla there, so let’s focus on them. When someone types in a word or phrase, Google’s algorithm (formula) uses over 160 elements in selecting what websites they display.
Google looks for whether the words in your web page and the keywords your webmaster lists for your site match what their searcher entered.
Know which keywords you should compete for. Your website should show up on a Google search for one or more of these key words. Researching this may cost a bit, but getting a list of recommended keywords for your products and services is a lot better than guessing!
If you don’t like your ranking, an SEO (Search Engine Optimization) expert may be able to help. If you want more than just optimizing for free traffic then try adding Google AdWords.
Google AdWords is a popular option but pricey. It is vital that you say the right things and there are research methods that can help you get “dialed in” for profits.