Free Marketing Strategies That Work!
You’ve got to market your way out of today’s constricting economic vice. Sign up now for my 12 weekly special reports at no charge (in the box to the left) and I will show you marketing strategies you can use with down-to-earth specifics based on 3 decades of real-world experience with small-to-mid-size businesses.
I have helped many entrepreneurs and professionals dominate their markets and lead their industries. As Marketing Director of a Beverly Hills ad agency and President of an Internet start-up that soared to #34 on the web, I gained a lot of hard-won knowledge. I am willing to share it with you to help you make more money and a better life, to grow your business beyond anything you ever expected – on one condition – if you like what you find, you will send others to my site.
Look, I've assembled many thoroughly tested and proven marketing techniques.
Some people think that in Beverly Hills the money flows like water. Nothing
could be further from the truth. It had to look great, but it has to be a very
good deal. Let’s get right to the point - sign up for my free reports
and see for youself.
Free Marketing Analysis
If you contact us today, either my highly-skilled VP Marketing or I will go through a point-by-point questionnaire with you at no charge to locate your strong and weak points and allow you to turn on the lights for a better, more profitable marketing strategy. Click here for More Information.
Low-Cost Marketing Booster
Our low-cost Marketing Booster Program helps you capture market share and increase profitability. For a limited time, this popular service includes a custom-developed and individually conducted survey to help you navigate the trecherous waters of today's turbulent economy. Click here for More Information:
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Market Research and Surveys
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Marketing Strategic Plans
Successes
I’ve seen the good, the bad and the ugly as a consultant working with over one thousand clients in 300 industries and professions. But let’s get right to the point.
Free Marketing Strategies
And Marketing Tips
Scientific Marketing
Wouldn’t you like to take the risk out of your marketing? What would it be worth to you to know you were going to make money before you spent money promoting your business? As wild as this may sound to you, it happens all the time. This is not dream or hollow promise. You have a strategic choice:
FACT: There are two basic schools of marketing. We belong to the “direct response” or scientific marketing school. When you run an ad or a campaign, you can tell down to the cent what you made (or lost) on that campaign.
It can be tough to achieve predictable results. It takes doing marketing using a precision methodology, thoroughly testing every part of your campaign, your headlines, your body copy (text), your offer, the graphics, the look and feel.
Maybe like me you have heard people from that other marketing school say:
THEM: “It takes 3 to 6 months (at $25,000 per week) to see if your TV ad is going to work.” Or,
THEM: “You’ve got to spend hundreds of thousands of dollars getting your name out there enough so more people will come see you.”
These are not scientific statements. No, a scientific approach would be:
US: “Do these 5 steps and you will have a marketing campaign that will more than pay for itself and here is how we’ll prove it.”
US: “Now we are making good money, so next we need to test these additional headlines to see if one of them will double, or even 10x our profits.”
Marketing Research and Surveys
Part of the secret is doing your homework before you leap. Know before you go. We can do (or teach you how to do) the surveys and research from which you will get the actions to create successful advertising and public relations campaigns.
But, let me tell you, it’s not enough just finding who wants your product, why they would buy or not buy, how best to reach them, etc. You’ve got to get the research used. You wouldn’t think you’d have to say this, but I’ve seen many clients turn some great research over to their corporate marketing departments or external agencies and have the resulting ads totally fail to use a single scrap of data our customers and prospects told us was vital.
So we have found we need to be in there pitching to make sure the results get used. We help position the surveyed messages for the highest possible response.
We do not utilize focus groups, but instead conduct live one on one interviews (in person or on the phone) with the client's customers, prospects or both. We pride ourselves on surveying hard to reach publics (senior corporate executives, doctors, lawyers, etc) but have also conducted thousands of customer surveys as well.
Promotional Analysis
We will review your current and past promotional and marketing efforts and conduct an "exterior" analysis of these. This analysis will help you determine exactly which actions have been successful, which have not and what can be done to improve the response to all of your promotional activities.
You may find a very high-profit potential product that you can market and sell right now. Market you small business or professional practice right and increase your productivity and profits FAST!
Competition Research
We will research what your competition is doing to market and sell products or services that you currently sell or are considering selling. We will investigate several issues for you regarding your competition, including:
* What are their successful sales actions?
* What are their secrets to getting new customers?
* Who are the leaders in the industry?
* How do they sell their products?
* What is their pricing?
* What is their positioning in the market?
* How would you best sell against them?
* What do their customers think of them?
* What motivates customers to buy the competition's products or services instead
of yours?
Get Rid of the Guesswork
I could go on for pages (and will at different sections of this website), but do you see that by doing these steps, by answering the questions above, you are taking some of the guess-work out of your marketing? This is only the tip of the iceberg. An important tip, true, and a vital one for anyone who really wants to dominate his or her market.
A few years ago I decided to immerse myself in this new Internet media and learn what made it tick. I became President of an Internet start-up and built it up to a top-50 website in less than a year at less than 25% of the cost of any other site that got into that stratospheric level. There is a wealth of data also available about this awesome new media.
Look around my site and try doing some of these steps yourself. Check these ideas out and see if it doesn’t make your marketing more predictable and profitable. And give me a call if you have any questions or would like a little help. After all, the purpose of my company is to help you make money and have the lifestyle you want.
