Strategic Marketing Business Plan:
My staff and I have over 60 years of combined hands-on marketing experience including:
- Marketing Director of a Beverly Hills ad agency
- President of a “Top-50” Internet site
- Market researchers since 1979
- Market-wise designers, graphic artists and website creators
- Proven PR experts
- Marketing Director of General Media, a $200 million media corp.
- Director of Creative Services for J. Walter Thompson Advertising
- Handled PR for companies from start-ups to $100 million
HERE IS WHAT WE WILL DO FOR YOU: We will thoroughly research your specific needs and create a powerful Strategic Marketing Plan containing very specific steps.
We will do a power-packed Strategic Marketing Summit in which we will train you and your staff on exactly what you need to do to implement our strategy successfully. We will address and handle any disagreements and get all your key players on the same page.
Then we will follow up to insure the Strategic Marketing Plan is being successfully executed and assist you to overcome barriers to getting results, taking our final payment only when the steps recommended by us have resulted in a greater dollar volume of sales than the our program costs.
How it Works
1. We will immediately interview you and your key marketing personnel to learn as much as possible about your existing level of marketing expertise, where you’re strong and weak, you PR and marketing activities to date, what worked, what flopped, what your competitors are doing, what problems exist and why.
2. We will provide you with a list of 21 items for your staff to assemble -- this includes any marketing materials you have used or that are provided by others,
similar products, articles written about you and your products or similar products, all the related web sites, etc.
3. Once this material has been assembled, we will meet and go over all these items. We will interview you and your marketing staff in detail to clearly understand the exact niche in the marketplace you want to go, costing and price points, where you are strong and where you are not, etc.
4. We will interview your key sales staff to get their input on your marketing efforts.
5. We will analyze all of the materials you provide.
6. We will do preliminary analysis on your competition and their marketing efforts.
7. We will analyze and list various methods of marketing your services and develop suggestions on choices of promotional media.
8. We will do a preliminary analysis of relative costs and expected response rates for each marketing method that we believe has good potential for you.
9. We will evaluate your positioning in the marketplace relative to your competition.
10. We will examine your branding, your logo and your entire image.
The Strategic Marketing Summit Workshop
11. Based on this analysis we will prepare and deliver a tailor-made 1-day Strategic Marketing Summit for you, your key executives and your PR & Marketing staff. This Strategic Marketing Summit workshop will include:
a. Any key PR & marketing fundamentals that are missing or not being correctly applied in your company – all explained at a level that can be understood by all present, with plenty of colorful examples to retain interest and demonstrate correct application.
b. Our findings and recommendations for methods of getting the greatest market penetration for the lowest cost. Our recommendations will include:
i. EXACT, STEP-BY-STEP ACTIONS from our analysis that you should do NOW to get your business booming immediately.
ii. Appropriate drills and practical exercises so that you and your marketing staff can successfully apply the principles, execute the required actions and get the results.
iii. SPECIFIC LONGER-RANGE MARKETING ACTIONS that have good longer-term potential and should be done while the initial steps are bringing in some immediate sales and income.
iv. Brainstorming session in a safe, controlled environment to assemble additional ideas that have merit, and as appropriate add them to the overall plan.
v. ADDITIONAL STEPS you can do in the future to further expand your marketing efforts.
c. After we have presented our analysis and recommendations in detail we will ANSWER ALL YOUR QUESTIONS and make any needed modifications in the Marketing Strategic Plan.
d. You and all your key marketing staff will receive copies of the final Marketing Strategic Plan document for your use in getting it done.
Unlimited Follow-Up until It’s Paid for Itself!
12. We will call to follow up by phone weekly to monitor progress on executing the strategic plan. You can call us at any time you need our assistance.
a. We spot and handle barriers, non-compliance, distractions and confusions.
b. We help you get the agreed-upon Strategic Marketing Plan really moving!
c. And we continue to work with you until our recommendations have resulted in sales in excess of the what we charge for the Strategic Marketing Summit program!
YOUR COST: Contact us for an individual quote.
