How to Increase Profitability TODAY

David C. Sanders
, C.M.C.
CEO & Senior Consultant
727-304-5000

35-Year
Track Record of Success

It’s easy to understand profits if you’re not stuffed full of false data!

Well-motivated owners – and staff – push statistics UP!

Let me help you create a bonus
or profit sharing plan to rocket
your business!

Is profit really how much is left after paying all the bills?.
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Schools train people to be employees. They mis-define profits as “obscene” or “rip-off”. Accounting mis-defines profit as the amount of left over after you’ve paid all your expenses. So what is it, and how can you increase it TODAY?

Explaining Profits to Non-Owners

Profits are the “variable paycheck” for a professional or entrepreneur who stuck his/her neck out to create a business and jobs. Often they make more than employees, but…

I remember my shock as a young consultant when I discovered that a new client was having to put $5,000/week from personal savings into his business. My first thought was, “I wouldn’t keep showing up if I had to pay to work there.”

Owners can get a “negative paycheck” where they lose money or even go bankrupt and lose everything. So why would anyone do it?

By taking this risk, they gain the potential of making more than an employee can make – if they’re successful. That’s why the owner usually works longer, harder and smarter than employees.

Bonus System / Profit Sharing

I highly recommend every business have a bonus system or profit sharing that provides employees some of the positive benefits (and motivation) of ownership – without the downsides. This is a fascinating subject I’ll deal with in a future newsletter.

Bottom line if you’re an employee, the boss is paying your salary (plus about 25% more in taxes, etc.) instead of putting that money into his/her personal pocket. Why?

They’ve got the (sometimes mistaken) idea that you’ll contribute more to the business than all your costs, like salary, office supplies, rent, utilities, taxes, Social Security contribution, health insurance, 401K, etc. If you do, they’ll have profits so they’ll get a paycheck, too.

Accounting Approach to Profits

Accountants figure profits like this. Put all the money that comes into the business or professional practice into the bank. Use that to pay all the bills. Then whatever is left over is profit (or loss, if there’s not enough to cover the bills).

There are times when this isn’t the smart way to go.

How to Have Profits TODAY

One way to ensure you have profits is to pay yourself first. Off the top.

If you do that, you’d better be putting quite a bit into reserves. Don’t go to Las Vegas with that money (or the investment equivalent of Vegas).

Put it into increasing your abilities, or someplace where at least a good part of the money can be recovered in a dire emergency. Pay cash for something that will retain its value. You could sell or borrow against it in a pinch, so you’ve got a safety net.

Now get busy and pay the rent!

Most business owners work far harder to pay the rent and cover payroll than to create a profit for themselves. Don’t push this approach too far too fast, but try reversing the accountant approach to profits and watch your ingenuity and problem-solving ability skyrocket!

Business / Practice Evaluation
Would you like to discuss your profit issues in confidence? Send me an email or give me a call at
727-304-5000
and let’s look at the smartest way for you to approach this challenging area!
Put the Zing in Your 2015!
David Sanders
CEO & Senior Consultant

 

David Sanders is a Certified Master Consultant with over 30 yeas of expertise in professional practices and entrepreneurs. He assists clients with finding their “Real Why,” with market research, marketing, business strategy and much more. David and his team provide hands-on consulting, online and offline marketing advice and “done for you” marketing and management services.

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